Wear It — Privacy Policy

1. Who We Are

Wear It is a mobile app published by Olaverse Labs ("we", "us", or "our"), which also maintains this website at olaverse.co.uk. This policy covers the app only. Our website privacy policy covers olaverse.co.uk separately.

2. What Stays on Your Phone

Everything you put into Wear It is stored in the app's own storage on your device:

• The photos you take of your wardrobe.
• Whatever the app works out about each garment — its type, colour, and how warm it is.
• Which outfits you were shown, and what you have and have not worn recently, which is how the app avoids suggesting the same jumper every day.

Recognising your clothes happens on your device, using your phone's own processor. Your photos are not uploaded to us, and they are not sent to any third-party image or AI service. We never see them.

3. What Leaves Your Device

Three things, and nothing else. None of them include your wardrobe:

• An approximate location, sent to a weather service so the app knows the forecast.
• Ad requests to Google, in the free version of the app only.
• Your subscription status, if you subscribe, so the app knows the subscription is active.

Each is set out in full below. What never leaves is your wardrobe: the photos, the garments, and what you wore.

4. Location and Weather

The app needs to know today's weather to suggest something sensible, and weather comes from the internet. So when the app fetches a forecast, it sends an approximate location — rounded to your general area, not your precise position — to a third-party weather service.

Some specifics, because this is the part that matters:

• The request goes from your phone to the weather service directly. It does not pass through us, and we do not receive, log, or store your location.
• We do not collect precise GPS coordinates, and the app does not track your location in the background or build any history of where you have been.
• The weather service receives the approximate location and the fact that a forecast was requested. It handles that under its own privacy policy.
• If you decline location access, the app cannot tailor suggestions to the weather.

You can withdraw location access at any time in your device settings, and the app will stop requesting it.

5. Advertising in the Free Version

The free version of Wear It shows ads supplied by Google AdMob. We have configured AdMob to serve non-personalised ads only. That is a deliberate choice and it is the whole difference between this and most ad-supported apps.

What non-personalised means here:

• Ads are not chosen based on a profile of you. Your advertising identifier is not used to target them, and nothing you have done in other apps, on the web, or in this app is used to pick what you see.
• We send Google nothing about you. Not your wardrobe, not your garments, not the outfits you were suggested, not your location. The AdMob SDK has no access to any of it.
• Serving an ad at all still involves some technical data reaching Google with the request: your IP address, which Google uses for coarse country or region-level relevance and for fraud detection; your device type, operating system, and app version; and measurement signals such as whether an ad was displayed and whether it was tapped. Google also uses a limited identifier to cap how often you are shown the same ad and to detect invalid traffic. Google handles all of this as its own controller, under its advertising policies and how Google uses information from apps that use its services.
• Because we do not run personalised advertising and do not track you across other companies' apps and websites, the app does not ask for App Tracking Transparency permission on iOS.

You can reset or delete your advertising identifier at any time in your device settings — on iOS under Privacy & Security, on Android under Settings → Privacy → Ads, where the identifier can be deleted outright.

Subscribing removes advertising. While your subscription is active the app requests no ads at all, so nothing goes to Google from the ad SDK.

6. Subscription and Payments

Wear It offers an optional auto-renewing subscription, which unlocks the paid features and removes advertising. The app remains usable without it. Here is exactly what subscribing involves.

• The payment itself is handled by Apple or Google, not by us. Your card number, billing address, and payment details go to the App Store or Google Play under their own privacy policies. We never see them, and we have no way to charge you directly.
• We use RevenueCat to know whether your subscription is active — including when you reinstall the app or move to a new phone. RevenueCat, Inc. is a subscription management service acting as our data processor.
• What RevenueCat receives: a random app user ID it generates for your installation — a string of characters, not your name, email address, or advertising ID, and not linked to any account, because the app still has none; the purchase receipt from Apple or Google and the renewal, cancellation, refund, and expiry events that follow it; and basic technical context with each request, namely the platform, app version, store country, and the IP address the request comes from.
• What RevenueCat never receives: your wardrobe. Not a photo, not a garment, not an outfit, not your location. The subscription check knows only whether this installation has paid — nothing whatsoever about what you use the app for.
• What we see: subscription counts, revenue, and renewal events tied to those random IDs. We cannot work out who you are from it, and we do not try.

RevenueCat is based in the United States and handles this data under its own privacy policy, alongside our instructions as processor.

Your subscription renews, is priced, and is cancelled through your App Store or Google Play account settings — that is where to go to manage or stop it. Note that deleting the app does not cancel a subscription; you have to cancel it with Apple or Google. If you reinstall, "Restore Purchases" asks the store and RevenueCat whether this device is entitled, which is the one moment the app checks without you subscribing afresh.

7. Permissions the App Asks For

• Camera and photo library — so you can photograph your wardrobe or pick existing pictures. The app reads only the images you choose. It does not browse your photo library.
• Storage — to keep your wardrobe and wear history on the device.
• Location — approximate only, and only to fetch the weather, as described above.
• Notifications — so the app can give you the morning suggestion.

Every one of these is optional and can be changed in your device settings at any time. Declining a permission disables the feature that needs it; it does not stop the rest of the app from working.

8. Notifications

The morning suggestion is scheduled by your phone's own operating system. It is a local notification: no push server is involved, and no device token is sent to us. Your phone delivers the reminder to itself.

9. What We Never Collect

• No account. We do not ask for your name, email address, phone number, or a password, because there is nothing to sign in to. Subscribing does not create one.
• No analytics or crash reporting. There is no analytics SDK, no crash reporter, and no telemetry about how you use the app. We do not know how often you open it, what it suggested, or what is in your wardrobe. The only events we receive are subscription events, described in section 6.
• No advertising profile. We do not read your IDFA or Android Advertising ID, and neither we nor Google use one to build a profile of you for the ads in this app, because they are non-personalised.
• No contacts, microphone, or health data. The app does not request these permissions.
• No selling or sharing. We do not sell, rent, share, or trade your information, and we never have.

If we ever change what the app sends off your device — personalised advertising included — we will update this policy and the app's App Store privacy disclosures before that version ships, not after.

10. Device Backups

If you have iCloud Backup or Google's device backup switched on, your phone's backup may include this app's data, wardrobe photos included, along with everything else on the device. That backup is created and held by Apple or Google under their own privacy policies and encryption. We have no access to it and no involvement in it. You can control this in your device settings.

11. Deleting Your Data

You are in full control, and for your wardrobe you do not need to ask us:

• Remove an individual garment inside the app to delete that item and its photo.
• Delete the app from your phone to remove all of it at once. Uninstalling removes the app's local storage.
• Cancel an active subscription in your App Store or Google Play settings — uninstalling alone does not do this.

There is no "delete my account" request to send us for your wardrobe, and no copy on our side to erase. This also means we cannot recover your wardrobe if you delete the app or lose your phone. The one record that does persist after uninstalling is the subscription record held by RevenueCat and by Apple or Google; you can ask us to erase our side of it by emailing us, though bear in mind it is held under a random ID, so you may need to send us that identifier or your store receipt for us to find it, and we may need to keep the underlying transaction record where tax or accounting law requires.

12. If You Email Us

The one case where we do receive personal information directly is when you choose to contact us. If you email us for support, we receive your email address and whatever you write. We use it only to reply, we keep it only as long as needed to resolve the matter and for basic records, and we do not add you to a mailing list.

13. Children

The app is not directed at children under 13, and it is not registered as a child-directed app. We do not knowingly collect personal information from children. Subscriptions should only be bought by the holder of the App Store or Google Play account, or with the account holder's permission; both stores provide parental controls for purchases.

14. App Stores

Downloading the app and subscribing are transactions between you and Apple or Google. They collect their own data about downloads, purchases, renewals, and crashes under their own policies, which we do not control. Any crash reports Apple or Google share with us are aggregated and provided by the platform, not gathered by the app.

15. Changes to This Policy

If we change this policy, we will update the date at the top of this page, and we will do so before shipping any app version that changes what data is handled.

16. Contact

Questions about this policy: contact@olaverse.co.uk

Appendix: Legal Detail

The sections above are the whole picture in plain English. This appendix restates the same facts in the formal terms that data protection law uses, for anyone who needs them.

A. Controller, Processors, and Scope

For the purposes of the UK GDPR and EU GDPR, the controller is Olaverse Labs, contactable at contact@olaverse.co.uk. Your wardrobe photos and wear history are processed entirely on your own device and are never transmitted to us, so they are not personal data under our control.

The approximate location used for weather is sent by your device directly to a third-party weather service, which acts as its own controller for that request; we neither receive nor retain it.

For subscription data we are the controller, and RevenueCat, Inc. acts as our processor under a data processing agreement; Apple and Google act as their own controllers for the payment itself.

For advertising, Google acts as an independent controller for the data its AdMob SDK receives from your device. We do not receive that data and cannot access it at the individual level.

We are also the controller for correspondence you send us directly.

B. Lawful Basis for Processing

• Wardrobe photos and wear history: no lawful basis is required of us, as we carry out no processing. Processing on your own device, under your sole control, is not processing by us.
• Approximate location for weather: consent (Article 6(1)(a)), given through your device's location permission prompt and withdrawable at any time in device settings.
• Subscription and entitlement data: performance of a contract (Article 6(1)(b)) — providing, restoring, and maintaining the subscription you purchased — and, for the underlying transaction records, compliance with a legal obligation (Article 6(1)(c)) under tax and accounting law.
• Non-personalised advertising: legitimate interests (Article 6(1)(f)) — funding a free version of the app without profiling you or tracking you across services. You can object by subscribing, which removes advertising entirely, or by contacting us.
• Email correspondence: legitimate interests (Article 6(1)(f)) — responding to a request you chose to send us.

C. Your Rights Under UK and EU GDPR

You have the right to request access to your personal data, and its rectification, erasure, restriction, or portability, and to object to processing. In practice, for your wardrobe these rights are exercised directly on your device, since we hold no copy: you already have full access, and deleting a garment or the app is immediate erasure. Withdrawing location permission stops the weather request.

For subscription records and for any email correspondence you have sent us, you can exercise all of these rights by writing to contact@olaverse.co.uk. We respond within one month, as required. Because subscription records are keyed to a random identifier rather than to you, we may need you to supply that identifier or your store receipt in order to locate them.

If you believe we have handled your personal data unlawfully, you may complain to the UK Information Commissioner's Office at ico.org.uk, or to your national supervisory authority if you are in the EEA.

D. United States State Privacy Rights

Under laws including the California Consumer Privacy Act as amended by the CPRA, and the comprehensive privacy laws of states such as Virginia, Colorado, Connecticut, Utah, and Texas, we disclose the following:

• Categories of personal information collected through the app: identifiers, limited to a random, app-generated subscriber identifier and the IP address accompanying a subscription request; and commercial information, being your subscription status and transaction history. Both reach us only through RevenueCat. Photographs and wear history remain on your device and are not collected by us. Separately, Google receives internet and device information through the AdMob SDK in the free version as its own controller.
• Sensitive personal information: none. We do not collect precise geolocation. The approximate location used for weather is sent by your device to a weather provider and is not received by us.
• Sold or shared for cross-context behavioural advertising: none. Advertising in the app is non-personalised, which does not involve cross-context behavioural advertising, and we have never sold or shared personal information or processed it for targeted advertising or profiling.
• Sources: your device, via RevenueCat, for subscription data; and you directly, when you email us.
• Retention: subscription records for as long as the subscription is active and thereafter only as long as tax and accounting law requires; email correspondence for as long as needed to handle your enquiry.

You may exercise your rights of access, correction, deletion, opt-out, and appeal by emailing contact@olaverse.co.uk. We will not discriminate against you for doing so. Because we hold nothing from your wardrobe, a request about app content will be answered by confirming that we hold none.

E. International Transfers

Your wardrobe is not transferred anywhere: it stays on your device. The weather request your device makes may be served by infrastructure outside the UK and EEA, under the weather provider's own transfer safeguards. Subscription data is processed by RevenueCat, Inc. in the United States, and advertising data is processed by Google in the United States and elsewhere; both rely on the Standard Contractual Clauses, with the UK International Data Transfer Addendum where applicable. Email you send us is handled by our email provider in the course of ordinary email delivery.

F. Security

Your wardrobe photos are protected by your device's own security — its passcode, biometrics, and platform encryption. We recommend keeping a device passcode enabled, since anyone who can unlock your phone can open the app. Subscription data travels over encrypted connections to RevenueCat and to the app stores. No system is perfectly secure, but the app's design means a breach of our systems, or of RevenueCat's, cannot expose your wardrobe, because it is not there.

G. Automated Decision-Making

The app picks an outfit for you each morning based on the garments you photographed, what you have worn recently, and the day's weather. That decision is computed on your device. It is not automated decision-making producing legal or similarly significant effects, and it does not involve profiling by us. The advertising in the free version is non-personalised and likewise involves no profiling of you by us.